The .tel domain is the first TLD to use the DNS in an entirely
new way – as a global data store. By storing data directly in
the DNS, the .tel provides the following benefits:
1. No website necessary: The contact
information stored in the DNS is
readily available and efficiently delivered
to any device without the need for a
website or a webmaster.
2. Speed: The Domain Name System is
optimized for speed. Because it is
DNS-based, a .tel lookup takes just a
fraction of a second, and is much quicker
than loading a typical web page.
3. Real-Time: Whenever you update your
data in the DNS, the change “goes live”
immediately.
4. Improved Control: Traditionally,
search engines are forced to "read"
entire web pages and guess the
keywords. The .tel uses the data
you supply to the DNS to tell search
engines exactly where the keywords
are, thereby improving your control
over your search results.
5. Optimized for mobile devices: The traffic generated by a .tel
lookup is so small that it remains inexpensive for consumers. The
data is also presented in such a simple way that the .tel easily
integrates into address books and allows for advanced navigation
on all mobile devices.
6. Scalable: The DNS is a fully scalable and
decentralized system that already handles
billions of queries each day. It is perfectly
suited to become the most reliable global
directory of contact information and
keywords.
7. Global: The DNS is ubiquitous. Everything
on the Internet uses the DNS all the time
and all information stored within the DNS is
globally accessible from any device
connected to the internet.
8. Encryptable: Data stored in the
DNS may be encrypted so
that only authorized users may
access it, ensuring total privacy.
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